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Washington State University Entrepreneurship


Congratulations to all our 2023 Business Plan Competition Participants

Winners of Carson's 2023 Business Plan Competition pose for a picture.
Winning team y225. Members: David Barr, Andrew Overaa

WSU Insider Article

Watch Award Ceremony

WSU College League

We saw fierce competition this year and would like to congratulate all participants for all their hard work and dedication.

We are delighted to announce the winning teams of the WSU Collegiate League competition:

  1. y255($15,000) (Watch Final Presentation)
  2. Small App($10,000) (Watch Final Presentation)
  3. Totally Rad Pretzels($7,000) (Watch Final Presentation)
  4. U-Shield($4,000) (Watch Final Presentation)
  5. Central Solutions Group($2,000) (Watch Final Presentation)

Herbert B. Jones Merit Prize Winners

WSU Collegiate League – Final Presentation Round

We saw fierce competition this year and would like to congratulate all participants for all their hard work and dedication.
We are delighted to announce that the following teams (in alphabetical order) will be advancing to the Final Presentation Round of the WSU Collegiate League competition.

  • Central Solutions Group
  • Small App
  • Totally Rad Pretzels
  • U-Shield
  • Y255

Alternate Team:

  • PicsGenie

Congrats to the Business Plan Competition teams moving forward!

WSU Teams Advancing to the Presentation Round

  • Board Finders – Board Finders is an online platform that simplifies the process of finding and booking billboards for businesses, while also providing billboard owners with increased revenue opportunities.
  • CARE – Community and Resource Engagement for Foster Youth – CARE is a platform that provides individuals in the foster care system access to a safe community and free resources including crisis support, legal aid, court advocacy, psychological counseling, and informational resources for youth aging out of the system”
  • Central Solutions Group – a subscription software platform for NEMT transportation companies to consolidate outsourced business processes and scale their businesses.
  • Great Dane Wraps & Performance – Great Dane Wraps & Performance is a Vinyl Wrap and performance part shop for all vehicles. We make it our duty to make sure our customers get their bang for their buck while protecting their vehicles value when going through us to install wrap and parts on their vehicles.
  • HonestBuds – HonestBuds is a communications and polling website aiming to bridge the gap between recreational cannabis-producing businesses and dispensary’s salespeople.
  • Icy AC – While many can’t afford traditional air conditioning, Icy AC is a cost effective and simple alternative that anyone can afford and use.
  • JDE Management Systems – Our academic advisory management system acts as an assistant to the academic advisors to act on students’ needs (falling grades, schedule building, financial needs, post-graduation needs) so that advisors can provide more personalized, needed support, and get students graduated on time and ready to start their careers.
  • Le Café Enchanté – A rustic French Bakery providing guests with authentic French pastries, breads, and special event confections.
  • LEEF Skis – LEEF Skis is a manufacturing company in the Pacific Northwest; we are pursuing the creation of the worlds, first-fully-adjustable-ski that allows users to modify their skis on-the-go, to excel in any snow condition
  • Mindful Med – Mindful Med is a medication adherence app for individuals with mental illnesses to manage their medication schedule and monitor their progress towards treatment goals.
  • Mobile Taps – Mobile Taps will be the first-ever drive-thru taproom in the Post Falls, Idaho area, offering customers a new quick and convenient way to purchase their favorite craft beverages.
  • PicsGenie – PicsGenie is a scalable way to turn AI-generated images into useful products
  • Pop!Laser – Pop!Laser is a pop-up laser tag experience that brings the game to the gamer by transforming parties and events into live action arcades.
  • RYSE – A ride-share service dedicated to ensuring the safety and comfort of women identifying passengers and drivers to address sexual assault and other safety concerns in the rideshare industry.
  • Small App – intermediary marketplace platform for small brick-and-mortar retail businesses that enables physical storefronts to entirely list, manage and sell their inventory digitally through a shared marketplace that is both convenient and efficient for consumers and businesses.
  • SuChef – SuChef aims to provide a seamless pantry management system for young adults assisting them in saving money and reducing everyday food waste.
  • Thor Solutions – Thor Solutions provides advanced monitoring software and consultation services that use data-driven predictive modeling to increase reliability and cost-effectiveness of bolted connections, making the world a safer place.
  • Totally Rad Pretzels – provides a convenient and tasty snack to hungry Cougs during late night hours.
  • U-Shield – U-Shield is campus safety and resources app, like ChatGPT for institutionalized campus resources- bridges the gap between student safety concerns and university resources hence fostering a sense of student safety resulting in higher retention rates.
  • y255 – y255 is an advertising agency leveraging videogames to reach gen-z.

Alternative Team:

  • Supreme Air Solutions – Supreme Air Solutions is using smart home technology to monitor the effectiveness of a residential furnace air filter, then making recommendations to the homeowner.



  • The WSU Business Plan Competition is open to all Washington State University students who are enrolled in the current spring semester. At least two members of your team must be full-time undergraduate students. Teams may include graduate students.
  • The BPC also includes a dedicated league for collegiate teams outside the WSU system. Five teams from other universities will be selected to compete in the Open League. If you are competing in the Open League, please be aware of the procedural differences listed in the competition rules.
  • To enter the competition, a team must complete the online registration. Teams should include members possessing the essential background to enable the development of a serious business plan. Interdisciplinary teams are strongly encouraged. There is no limit on the number of members; however, only four team members can present in the presentation round. Small teams are recommended.

Competition Rules

  • Teams must submit all required documentation to advance to each stage of the competition, including a full set of pro-forma financial statements for five (5) years (statement of cash flows with first year by quarter, income statement with first year by quarter, and balance sheet). No exceptions will be made to this policy.
  • Advancing teams must send at least one team member to the virtual Team Info Session. Remote access will be available on request for teams at other campuses or enrolled online. Open League participants are not required to attend.
  • Advancing teams must also present in person during the Live Presentation Round of the competition. Only four members of the team will be allowed to present their idea before the judges during the Presentation Round of the competition. Advisors and other team members may observe, but may not participate in any way during the presentation, Q&A, or judges’ feedback session.
  • The business plan must be developed during the student’s tenure at the university. Students working with outside entrepreneurs must create an original business plan.
  • The same business idea will not be accepted at the competition more than twice. Repeat submissions after the second attempt will automatically be declined.
  • All submissions to the Business Plan Competition must live up to the higher ideals of Washington State University. Your idea must be appropriate for a university-sponsored event. The Center for Entrepreneurship reserves the right to disqualify any entry that in its judgment violates the letter or the spirit of the competition or exceeds the bounds of social convention.
  • Prize money will be divided equally among all registered team members.


We encourage all BPC teams to attend Resource Nights, a series of speaker sessions that bring in experts from WSU’s business community to discuss various aspects of starting and launching a venture. Offered throughout the spring semester, these sessions are open to all students and the public and are available online. Open League participants are encouraged to watch Resource Night sessions as they prepare.



Virtual Screening Round

The Screening Round is the first stage in the competition. Submit your 1-page executive summary online for scoring by our judges. 20 Collegiate League teams and five Open League teams will be selected from the Screening Round applicants to move forward to the virtual Presentation Round.

View Screening Round Rubric

Virtual Presentation Round

After the Screening Round, you’ll receive an email listing the teams that will advance to the Virtual Presentation Round on the day of the Business Plan Competition. If your team is selected, you will need to submit your full business plan (4-7 pages), financial statements, and pitch deck (10-15 slides) by the deadline in the BPC schedule.

View Written Plan Rubric

How the Virtual Presentation Round Works

Collegiate League teams are divided up into five leagues; each league includes four teams. The Open League will include the five teams selected to participate in this round.

During the Presentation Round, each team delivers a business plan pitch to a panel of judges, following the schedule below:


  • Tech Transition: 5 minutes
  • Team Set-up: 5 minutes
  • Presentation: 15 minutes
  • Q & A: 15 minutes
  • Judges Feedback: 5 minutes

Presenting teams are evaluated both on their written plan and their presentations. Judging criteria include team presentation and style, the customer problem, solution, value proposition, competitive advantages, market and sales strategy, management, financials and offering, and investment analysis. Judges choose the top team in each Collegiate League to advance to the final round. The winning Open League team is selected during this round.

View Presentation Rubric


Competition organizers announce the top five Collegiate League teams that will advance to the final round.


Finalist Collegiate League teams present by a live panel of judges and a live audience who have no prior knowledge of their plans and have not seen their earlier presentations, following the schedule below:

  • Set up: 5 minutes
  • Presentation: 15 minutes
  • Questions and feedback: 10 minutes

Trade Show

All participants including High School and Open League participants will present their business during a cocktail hour Trade Show in the Senior Ballroom before the Awards Ceremony and dinner. This is a great opportunity for teams to network with and meet judges from all of the leagues.


All participants and judges are invited to join the Awards Ceremony and Dinner where competition organizers will host a Key Note speaker, award Merit Prizes, and announce the winning teams from all leagues.

Important Dates


Team Registration Opens: January 16, 2023
Team Registration Deadline: March 10, 2023
Executive Summary Due: March 24, 2023
Business Plan & Slide Deck Due: April 14, 2023
Business Plan Competition Presentation Round: April 21, 2023
Business Plan Competition Finals Round: April 27, 2023


Ask about the BPC


Christopher Larsen of Totally Rad Pretzels, Third Place Winner, presenting at the WSU 2023 BPC


Central Solutions Platform Team, Fifth Place Winners, Speaking at the 2023 BPC Trade Show with Jeff Baker


Small App Team, Second Place Winners, at the WSU 2023 BPC Trade show


U-Shield Team, Fourth Place Winners, Co-Winners for BPC 2023 Best Social Impact Business, With Herbert B. Jones Sponsor Representatives Terry Smith, Mandy Ho, and Dean Chip Hunter (on the right)

Ownership and Disclosure

All participants own the rights to their ideas.

Contestants must properly acknowledge any trademarks or copyrighted materials of others that are incorporated into the contestants’ materials. The contestants are responsible for obtaining any necessary permission before incorporating such materials into their submissions. Once materials are submitted, Washington State University and its schools and colleges reserve the right to publish information about the contestants’ work in university publications and to release information to the news media. The judging/presentation will be conducted in an open meeting with possible attendance by faculty, students and staff as well as media representatives and the general public.


Where applicable, contestants may choose to file patent applications on their own or to disclose their inventions to the Washington State University Research Foundation before or after the competition. Submission of an idea to the competition should be considered a public disclosure of the idea. (In some countries, patent applications must be filed prior to disclosure. In the U.S. inventors generally have one year after disclosure in which to file patent applications.)* Ultimately, protection of sensitive materials is the sole responsibility of the individual or team participating in the competition. *The Competition Rules are based in part on those of the University of Wisconsin Madison, University of Washington, and the Wharton School of Business at the University of Pennsylvania